Two trusted brands. One commitment.
We build every brand with manufacturing excellence, deep market reach, and long-term thinking, helping global names become part of everyday lives across our markets.
Two trusted brands. One commitment.
Defining comfort
leadership
Few brands have a story like Jockey's. Founded in 1876, it pioneered modern innerwear design, outfitted Apollo 11's astronauts, and earned the trust of sportsmen and everyday people across generations and geographies. 150 years of innovation — all in service of one enduring human need: comfort.
Jockey
Page brought Jockey to India in 1995. Since then, we have built it into the country's most recognised innerwear and athleisure brand — expanding from a single category into a complete wardrobe, and from a handful of cities into more than 2,800 towns across the country.
Over thirty years of building. The numbers say it all.
India's #1 apparel brand
The most preferred innerwear brand across age groups, year after year.
1,500+ exclusive brand stores
One of India’s largest single-brand retail networks.
2,800+ cities and towns
A reach unmatched by any lifestyle apparel brand in the country.
1st brand
to establish Exclusive Branded Innerwear stores in India. Shifting innerwear from a functional commodity to a lifestyle led fashion choice.
600+ styles
Men • Women • Kids • Accessories
A complete wardrobe designed for every age and every need.
Jockey: 150 years of
comfort Innovation
Celebrating 150 years of Jockey’s legacy, highlighting the milestones that have shaped its leadership in comfort and innerwear innovation.
1870
S.T. Cooper & Sons is founded — a wool hosiery company with a simple mission: make clothing that actually works for the people who wear it.
1900
A klosed-krotch union suit is developed, designed around the way the human body moves. Comfort, for the first time, is engineered.
1910
The 'Man on the Bag' illustration becomes one of America's earliest and most recognisable advertising icons — Jockey begins building trust, one image at a time.
1934
The brief is invented. The Y-front design is patented. A quiet revolution in innerwear — one that the world is still wearing today.
1938
The Jockey Boy icon is born. The brand finds its face — and its personality.
1940
The waistband becomes a statement. Jockey's name, worn visibly for the first time, turns everyday innerwear into a brand moment.
1940
Olympic athletes choose Jockey. Performance and comfort, proven at the highest level.
1950
Jockey becomes one of the first apparel brands to advertise on television — meeting consumers where they live.
1969
NASA's Apollo programme. Jockey garments travel to the moon — comfort, it turns out, is a universal human need.
1970
Fashion meets function. Jockey expands into lifestyle positioning and athlete endorsements — the brand enters popular culture.
1982
Jockey for Her launches — bringing the same conviction and quality to women's innerwear for the first time.
1995
Jockey arrives in India under Page Industries — launching across 100 towns and introducing a new standard of innerwear to the country.
1995
The Burn the Briefs campaign and India's first Innerwear Fashion Show make a bold statement: innerwear is no longer just functional. It is a lifestyle choice.
1997
Jockey for Her launches in India — extending the same quality and conviction to women's innerwear.
2003
Jockey reaches 10,000 retail outlets across India and hits 1 million pieces in monthly production — scale that signals a brand that has truly arrived.
2004
Jockey Socks launches — the first step beyond innerwear, and the beginning of a complete wardrobe vision.
2005
Jockey Bras launches — deepening the women's portfolio and the commitment to dressing India completely.
2008
Jockey reaches 1,000 towns across India — present in cities, towns, and everywhere in between.
2014
Jockey.in launches — taking the brand directly to the Indian consumer online. The same year, revenue crosses Rs. 1,000 Crores.
2016
Jockey crosses borders — the first Exclusive Brand Store opens in Dubai, marking the beginning of Page's international retail expansion.
2017
Jockey reaches 50,000 outlets across India. Sri Lanka gets its first Jockey Exclusive Brand Store. Jockey Juniors launches — the brand now spans every generation.
2019
25 years of Jockey in India. Jockey Woman, Athleisure, and Juniors each launch as independent identities — innerwear has become a lifestyle.
2022
1,000+ Exclusive Brand Stores. 100,000 retail outlets across India. A brand present in every corner of the country.
2024
Jockey.in is reimagined and relaunched. Quick Commerce goes live — Jockey, now available wherever and whenever.
2025
Jockey expands into Saudi Arabia, Bahrain, and Kuwait — the international story is only getting started.
A complete wardrobe. A Lifestyle.
From everyday innerwear to active wear — every Jockey product is built on the same principle: comfort and quality that does not compromise.
- Men
- Women
- Kids
- Accessories
